As a major driver of yearly revenue, the Festival Holiday Sale campaign is one of the longest running campaigns of the year. Historically, the holiday sales revolve around major holidays throughout the year, beginning with Black Friday and ending with Memorial Day right before the Festival.

In 2025, we took a new approach, moving away from typical sales holidays, and taking a branded approach to our sales, utilizing kitschy copy to promote gifting the passes and packages as well as fun culture moments to push individual sales.

The organic campaign was paired with a paid media campaign, increasing the campaign’s overall success. See below for creative examples that highlight the branded sales and timeline which I led.