Sell it out.
A cross-channel approach to increasing sell-out rates and awareness for the 2025 Tribeca Festival.
An Integrated Approach
Collaborated with the paid agency to
Build out content ideas and points of focus for each phase of the campaign
Offering suggestions on budgets per ad and campaign timelines
Asset delivery
Weekly check-ins to optimize campaign
O&O
Contributed to the planning and project management of O&O content aligned with each phase of Festival promotion.
Announcement Phase
Promoting EVERY PROJECT to build a "social guide” to the Festival
Almost daily announcement emails in line with the Comms announcement schedule
Sustaining Interest
Built out cadence for multiple social and newsletter campaigns including: talent collaborations, genre-based project guides, parter content, etc.
Event coverage
Managed a team of 10+ photographers and social producers to collect and post content daily.
Paid
OOH
Worked with out of home partners such as
NYC Taxis
ClearChannel Outdoor
NCM
MOME
Seen Media
to mimic the scale of the Festival out on the streets of New York City through digital screen ads, wheat paste posters, taxi ads, etc.
Media Partnerships
Led yearly in-kind media campaigns with 20+ partners to place digital, newsletter, social, radio, and print ads with brands like Vox, New York Times, Variety, iHeart, and more.
